Rakuten Red Brand Color

Facebook Twitter E-Mail Pinterest Reddit WhatsApp LinkedIn

Color Name

Rakuten Red

Hex Color Code

#BF0000

RGB Color Code

RGB(191, 0, 0)

CMYK Values*

0.0%, 100.0%, 100.0%, 25.1%

Interior & Exterior Paint | Explore Colors

Rakuten Red is the shade of crimson red. It is the primary color associated with the Rakuten company brand and logo.

What color is Rakuten Red?

Rakuten Red color belongs to the Red color family (hue). The hexadecimal color code(color number) for Rakuten Red is #BF0000, and the RGB color code is RGB(191, 0, 0).

In the RGB color model, Rakuten Red has a red value of 191, a green value of 0, and a blue value of 0. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 100.0% magenta, 100.0% yellow, and 25.1% key (black). The HSL color scale has a hue of 0° (degrees), 100.0 % saturation, and 37.5 % lightness. In the HSB/HSV color space, Rakuten Red has a hue of 0° (degrees), 100.0 % saturation and 74.9 % brightness/value.

Rakuten Red is cool or warm?

The color Rakuten Red is a warm color.

What is the LRV of Rakuten Red? (For interior and product design)

Rakuten Red has an LRV of nearly 11.1. By LRV value, it is a dark color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.

Dark Color

Rakuten Red

LRV 11.1

Light Color

Compare LRV 11.1 of Rakuten Red with dark and light color

Is Rakuten Red Readable? WCAG Contrast Checker (For digital design)

Check if the color Rakuten Red meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.

WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.

Minimum contrast ratio (AA): 4.5 for normal text and 3 for large text.
Enhanced contrast ratio (AAA): 7 for normal text and 4.5 for large text.

AA: AAA:

Change Background Color:

Normal text - 14pt

Normal Bold text - 12pt

Large text - 18pt

Large Bold text - 14pt

Color Codes - Color Space Conversions

Rakuten Red (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB

HEX #BF0000

Hex triplet: #BF0000
Red: BF
Green: 00
Blue: 00

RGBA / RGB rgb(191, 0, 0)

Red: 191 (74.9%)
Green: 0 (0.0%)
Blue: 0 (0.0%)
Alpha: 1 (100.0%)

CMYK

Cyan: 0.00%
Magenta: 100.00%
Yellow: 100.00%
Key: 25.10%

HSL hsl(0deg, 100.0 %, 37.5 %)

Hue: 0°
Saturation: 100.00 %
Lightness: 37.45 %

HSV / HSB

Hue: 0°
Saturation: 100.00 %
Brightness / Value: 74.90 %

RYB ryb(255, 64, 64)

Red: 255 (100.0%)
Yellow: 64 (25.1%)
Blue: 64 (25.1%)

HWB

Hue: 0°
Whiteness: 0.00 %
Blackness: 25.10 %

CMY

Cyan: 25.10%
Magenta: 100.00%
Yellow: 100.00%

XYZ

X: 21.49
Y: 11.08
Z: 1.01

YXY

Y1: 11.08
X: 0.64
Y2: 0.33

CIE-Lab

L: 39.71
A: 64.46
B: 54.09

CIE-Lch

L: 39.71
C: 84.15
H: 40

CIE-Luv

L: 39.71
U: 130.58
V: 28.16

Hunter-Lab

L: 33.28
A: 57
B: 21.51

Other

LRV: ~ 11.1 %
Munsell Color System: 9.2R 3.8/16.6

Similar Colors and Paints

What is Delta E (ΔE)?

Delta E is the standard measure of how different two colors look to the human eye, rather than how far apart their hex codes happen to be. It runs from 0, an exact match, to 100, the largest possible difference — so the lower the Delta E, the closer the match. The match percentage shown on each color below is simply 100% minus its ΔE.

ΔE 0

Identical – an exact match

ΔE under 1

Not perceptible; the eye cannot separate them

ΔE 1 – 2

Perceptible only on close, side-by-side inspection

ΔE 2 – 10

Perceptible at a glance

ΔE over 10

Reads as a different color altogether

Named colors similar to Rakuten Red (Other - Brand)

These are the named colors closest to Rakuten Red (Other - Brand), closest match first. Each card shows how much of the color the human eye sees as the same, measured as Delta E (ΔE).

#C80815 Color Venetian Red

96.47% match | ΔE 3.53

#A91101 Color Turkey Red

95.95% match | ΔE 4.05

#A81C07 Color Rufous

95.90% match | ΔE 4.10

#D40000 Color Racing Red (Rosso Corsa)

95.68% match | ΔE 4.32

Similar colors from Pantone, RAL, and other color matching system

British Standard 4800

Rakuten Red similar/equivalent colors from British Standard 4800. Conversion of Rakuten Red to British Standard 4800

#BB0000 Color BS 04-E-56 - Carnival Red

99.19% match | ΔE 0.81

#DC1E04 Color BS 04-E-51 - Salmon Red (Lobster)

92.93% match | ΔE 7.07

#AE3A00 Color BS 06-D-45 - Mace

92.21% match | ΔE 7.79

RAL Classic

Rakuten Red similar/equivalent colors from RAL Classic. Conversion of Rakuten Red to RAL Classic

#BB1E10 Color RAL 3020 - Traffic Red

98.10% match | ΔE 1.90

#BF3922 Color RAL 2002 - Vermilion

94.41% match | ΔE 5.59

#A72920 Color RAL 3000 - Flame Red

93.92% match | ΔE 6.08

#CC2C24 Color RAL 3028 - Pure Red

93.82% match | ΔE 6.18

RAL Design

Rakuten Red similar/equivalent colors from RAL Design. Conversion of Rakuten Red to RAL Design

#AD2B10 Color RAL 040 40 67 - China Red

96.20% match | ΔE 3.80

#A5311A Color RAL 040 40 60 - Copper Red

94.52% match | ΔE 5.48

Pantone PMS

Rakuten Red similar/equivalent colors from Pantone PMS. Conversion of Rakuten Red to Pantone PMS

#AF231C Color PANTONE 2350 C

95.34% match | ΔE 4.66

#C00D1E Color PANTONE 3546 C

94.86% match | ΔE 5.14

#B33D26 Color PANTONE 7599 C

93.90% match | ΔE 6.10

#D6001C Color PANTONE 2035 C

93.82% match | ΔE 6.18

Pantone TCX

Rakuten Red similar/equivalent colors from Pantone TCX. Conversion of Rakuten Red to Pantone TCX

#D01C1F Color PANTONE 18-1664 TCX - Fiery Red

94.23% match | ΔE 5.77

#CA3422 Color PANTONE 18-1564 TCX - Poinciana

93.84% match | ΔE 6.16

#B31A23 Color PANTONE 18-1553 TCX - Adrenaline Rush

93.36% match | ΔE 6.64

#BD332D Color PANTONE 18-1549 TCX - Valiant Poppy

93.11% match | ΔE 6.89

Similar colors from Brand, Business, School, Organization, Sports, Flag

#BF0000 Color Rakuten Red

100.00% match | ΔE 0.00

#B21807 Color Tomato Sauce

97.70% match | ΔE 2.30

#AE0C00 Color Mordant red 19

96.83% match | ΔE 3.17

#CC0000 Color Boston University Red (BU Red)

97.34% match | ΔE 2.66

Paint similar to Rakuten Red (Other - Brand)

These are the real paint colors closest to Rakuten Red (Other - Brand) from major brands, ranked by Delta E (ΔE) match. A paint above 98% will be hard to tell apart from Rakuten Red once it is on a wall.

Valspar

Rakuten Red similar/equivalent paint from Valspar. Conversion of Rakuten Red to Valspar

#C23B22 Color Steelhead Redd (V007-3)

93.90% match | ΔE 6.10

#C33D25 Color Steelhead Redd (8001-14G)

93.39% match | ΔE 6.61

#C23730 Color Scarlet Tanager (M212)

92.40% match | ΔE 7.60

#A23D28 Color Cinnamon Sunset (V008-3)

92.40% match | ΔE 7.60

Benjamin Moore

Rakuten Red similar/equivalent paint from Benjamin Moore. Conversion of Rakuten Red to Benjamin Moore

#B5332C Color Million Dollar Red (2003-10)

93.22% match | ΔE 6.78

#BF3F2D Color Tomato Tango (CSP-1145)

92.77% match | ΔE 7.23

#CA2C2C Color Ruby Red (2001-10)

92.63% match | ΔE 7.37

#CF312B Color Vermilion (2002-10)

92.32% match | ΔE 7.68

Sherwin Williams

Rakuten Red similar/equivalent paint from Sherwin Williams. Conversion of Rakuten Red to Sherwin Williams

#BF2D32 Color Real Red (SW 6868)

91.51% match | ΔE 8.49

#C33A36 Color Stop (SW 6869)

91.10% match | ΔE 8.90

#B44B34 Color Hearty Orange (SW 6622)

90.86% match | ΔE 9.14

#9E3E33 Color Chinese Red (SW 0057)

90.21% match | ΔE 9.79

Dunn-Edwards

Rakuten Red similar/equivalent paint from Dunn-Edwards. Conversion of Rakuten Red to Dunn-Edwards

#BC3033 Color Hot Jazz (DEA 107)

91.40% match | ΔE 8.60

#B33234 Color Red Contrast (DEA 106)

90.89% match | ΔE 9.11

#AC3235 Color Red Ink (DEA 151)

90.02% match | ΔE 9.98

#AF413B Color Glitzy Red (DEA 153)

89.97% match | ΔE 10.03

Behr

Rakuten Red similar/equivalent paint from Behr. Conversion of Rakuten Red to Behr

#BE3C37 Color Flirt Alert (P150-7)

91.05% match | ΔE 8.95

#C93F38 Color 100 Mph (P170-7)

90.35% match | ΔE 9.65

#B6453E Color Stiletto Love (P160-7)

89.62% match | ΔE 10.38

#AD4E3C Color Torch Red (MQ4-35)

89.45% match | ΔE 10.55

PPG Paints

Rakuten Red similar/equivalent paint from PPG Paints. Conversion of Rakuten Red to PPG Paints

#AA423A Color Rum Punch (PPG1190-7)

89.97% match | ΔE 10.03

#B44940 Color Teaberry Blossom (PPG1189-7)

89.17% match | ΔE 10.83

#A4493D Color Rum Raisin (PPG1064-7)

88.99% match | ΔE 11.01

#BC5339 Color Orange Vermillion (PPG1194-7)

88.96% match | ΔE 11.04

Farrow & Ball

Rakuten Red similar/equivalent paint from Farrow & Ball. Conversion of Rakuten Red to Farrow & Ball

#AE5042 Color Harissa (9916)

88.40% match | ΔE 11.60

#BA4845 Color Romesco (CB4)

88.01% match | ΔE 11.99

#A75346 Color Bamboozle (304)

87.16% match | ΔE 12.84

#B0504B Color Blazer (212)

86.53% match | ΔE 13.47

Color Combinations

View more Rakuten Red - #BF0000 color palettes and coordinating colors

260000

590000

8C0000

BF0000

F20000

FF2626

FF5959

Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

BF00BF

BF0060

BF0000

BF6000

BFBF00

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

BF0000

00BF00

0000BF

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

BF0000

60BF00

00BFBF

6000BF

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

BF0000

C51919

CB3333

D24C4C

D86666

DF7F7F

E59999

EBB2B2

F2CCCC

F8E5E5

FFFFFF

Rakuten Red - #BF0000 Tints

BF0000

AB0000

980000

850000

720000

5F0000

4C0000

390000

260000

130000

000000

Rakuten Red - #BF0000 Shades

View more Rakuten Red - #BF0000 color palettes and color scheme combinations

Complementary / Opposite Color

#BF0000

Rakuten Red

#00BFBF

Maximum Blue Green*

Complementary / Opposite Color

Complementary colors are pairs of colors which, when combined or mixed, cancel each other out (lose hue) by producing a grayscale color like white or black. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors also called opposite colors. Complementary color schemes are created using two opposite colors on the color wheel. The examples are red–cyan, green–magenta, and blue–yellow.

What is the contrasting color of Rakuten Red - #BF0000?

Color that best contrast with Rakuten Red - #BF0000 is #00BFBF, color name is Maximum Blue Green*. Contrast indicates a strong difference in color. Contrasting color can be found several ways, Complimentary contrast is one of them. Complementary contrast colors are opposite each other on the color wheel.