Viva Magenta was the Pantone's color of the Year 2023. It is a bold, vibrant crimson-red tone color. Viva Magenta is a color inspired by the intense red hue of cochineal dye. The carmine dye extracted from the cochineal insect is one of the world's brightest and strongest natural dyes. This vibrant pigment has been used for centuries in textiles, cosmetics, pharmaceuticals, and food coloring. Its popularity stems from its natural origin and ability to create vivid, long-lasting colors.
Pantone describes Viva Magenta as "an unconventional shade for an unconventional time."
The executive director of the Pantone Color Institute, Leatrice Eiseman, said, "In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
The hexadecimal color code(color number) for PANTONE 18-1750 TCX - Viva Magenta is #BB2649, and the RGB color code is RGB(187, 38, 73).
In the RGB color model, PANTONE 18-1750 TCX - Viva Magenta has a red value of 187, a green value of 38, and a blue value of 73. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 79.7% magenta, 61.0% yellow, and 26.7% key (black). The HSL color scale has a hue of 345.9° (degrees), 66.2 % saturation, and 44.1 % lightness. In the HSB/HSV color space, PANTONE 18-1750 TCX - Viva Magenta has a hue of 345.9° (degrees), 79.7 % saturation and 73.3 % brightness/value.
The color PANTONE 18-1750 TCX - Viva Magenta is a warm color.
PANTONE 18-1750 TCX - Viva Magenta has an LRV of nearly 12.4. By LRV value, it is a dark color.
Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.
Compare LRV 12.4 of PANTONE 18-1750 TCX - Viva Magenta with dark and light color
Check if the color PANTONE 18-1750 TCX - Viva Magenta meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.
WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.
Normal text - 14pt
Normal Bold text - 12pt
Large text - 18pt
Large Bold text - 14pt
PANTONE 18-1750 TCX - Viva Magenta (CMS - Pantone TCX) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB
What is Delta E (ΔE)?
Delta E is the standard measure of how different two colors look to the human eye, rather than how far apart their hex codes happen to be. It runs from 0, an exact match, to 100, the largest possible difference — so the lower the Delta E, the closer the match. The match percentage shown on each color below is simply 100% minus its ΔE.
These are the named colors closest to PANTONE 18-1750 TCX - Viva Magenta (CMS - Pantone TCX), closest match first. Each card shows how much of the color the human eye sees as the same, measured as Delta E (ΔE).
Pantone TCX
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent colors from Pantone TCX. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Pantone TCX
Pantone PMS
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent colors from Pantone PMS. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Pantone PMS
RAL Classic
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent colors from RAL Classic. Conversion of PANTONE 18-1750 TCX - Viva Magenta to RAL Classic
British Standard 4800
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent colors from British Standard 4800. Conversion of PANTONE 18-1750 TCX - Viva Magenta to British Standard 4800
RAL Design
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent colors from RAL Design. Conversion of PANTONE 18-1750 TCX - Viva Magenta to RAL Design
These are the real paint colors closest to PANTONE 18-1750 TCX - Viva Magenta (CMS - Pantone TCX) from major brands, ranked by Delta E (ΔE) match. A paint above 98% will be hard to tell apart from PANTONE 18-1750 TCX - Viva Magenta once it is on a wall.
Benjamin Moore
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Benjamin Moore. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Benjamin Moore
Valspar
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Valspar. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Valspar
Dunn-Edwards
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Dunn-Edwards. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Dunn-Edwards
Sherwin Williams
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Sherwin Williams. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Sherwin Williams
PPG Paints
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from PPG Paints. Conversion of PANTONE 18-1750 TCX - Viva Magenta to PPG Paints
Farrow & Ball
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Farrow & Ball. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Farrow & Ball
Behr
PANTONE 18-1750 TCX - Viva Magenta similar/equivalent paint from Behr. Conversion of PANTONE 18-1750 TCX - Viva Magenta to Behr
Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.
Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.
The triadic color palette has three colors separated by 120° in the RGB color wheel
The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.
Complementary / Opposite Color
Complementary colors are pairs of colors which, when combined or mixed, cancel each other out (lose hue) by producing a grayscale color like white or black. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors also called opposite colors. Complementary color schemes are created using two opposite colors on the color wheel. The examples are red–cyan, green–magenta, and blue–yellow.
Color that best contrast with PANTONE 18-1750 TCX - Viva Magenta - #BB2649 is #26BB98, color name is Mint Green*. Contrast indicates a strong difference in color. Contrasting color can be found several ways, Complimentary contrast is one of them. Complementary contrast colors are opposite each other on the color wheel.
Complementary or Opposite color for PANTONE 18-1750 TCX - Viva Magenta - #BB2649 is #26BB98, color name is Mint Green*.
