McDonald’s Red Brand Color

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Color Name

McDonald’s Red

Hex Color Code

#BD0017

RGB Color Code

RGB(189, 0, 23)

CMYK Values*

0.0%, 100.0%, 87.8%, 25.9%

Interior & Exterior Paint | Explore Colors

McDonald’s Red is the primary color associated with the brand. McDonald logo uses four colors: McDonald’s Red (PMS 1795C/485U) for the background of the circle, McDonald’s Yellow (PMS 123C/ 115U) for the Golden Arches, white for the dots, and black for the McDelivery wordmark.

What color is McDonald’s Red?

McDonald’s Red color belongs to the Red color family (hue). The hexadecimal color code(color number) for McDonald’s Red is #BD0017, and the RGB color code is RGB(189, 0, 23).

In the RGB color model, McDonald’s Red has a red value of 189, a green value of 0, and a blue value of 23. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 100.0% magenta, 87.8% yellow, and 25.9% key (black). The HSL color scale has a hue of 352.7° (degrees), 100.0 % saturation, and 37.1 % lightness. In the HSB/HSV color space, McDonald’s Red has a hue of 352.7° (degrees), 100.0 % saturation and 74.1 % brightness/value.

McDonald’s Red is cool or warm?

The color McDonald’s Red is a warm color.

What is the LRV of McDonald’s Red? (For interior and product design)

McDonald’s Red has an LRV of nearly 10.9. By LRV value, it is a dark color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.

Dark Color

McDonald’s Red

LRV 10.9

Light Color

Compare LRV 10.9 of McDonald’s Red with dark and light color

Is McDonald’s Red Readable? WCAG Contrast Checker (For digital design)

Check if the color McDonald’s Red meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.

WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.

Minimum contrast ratio (AA): 4.5 for normal text and 3 for large text.
Enhanced contrast ratio (AAA): 7 for normal text and 4.5 for large text.

AA: AAA:

Change Background Color:

Normal text - 14pt

Normal Bold text - 12pt

Large text - 18pt

Large Bold text - 14pt

Color Codes - Color Space Conversions

McDonald’s Red (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB

HEX #BD0017

Hex triplet: #BD0017
Red: BD
Green: 00
Blue: 17

RGBA / RGB rgb(189, 0, 23)

Red: 189 (74.1%)
Green: 0 (0.0%)
Blue: 23 (9.0%)
Alpha: 1 (100.0%)

CMYK

Cyan: 0.00%
Magenta: 100.00%
Yellow: 87.83%
Key: 25.88%

HSL hsl(352.7deg, 100.0 %, 37.1 %)

Hue: 352.7°
Saturation: 100.00 %
Lightness: 37.06 %

HSV / HSB

Hue: 352.7°
Saturation: 100.00 %
Brightness / Value: 74.12 %

RYB ryb(237, 60, 74)

Red: 237 (93.0%)
Yellow: 60 (23.5%)
Blue: 74 (29.0%)

HWB

Hue: 352.7°
Whiteness: 0.00 %
Blackness: 25.88 %

CMY

Cyan: 25.88%
Magenta: 100.00%
Yellow: 90.98%

XYZ

X: 21.14
Y: 10.88
Z: 1.8

YXY

Y1: 10.88
X: 0.63
Y2: 0.32

CIE-Lab

L: 39.38
A: 64.24
B: 44.56

CIE-Lch

L: 39.38
C: 78.19
H: 34.75

CIE-Luv

L: 39.38
U: 126.88
V: 24.45

Hunter-Lab

L: 32.99
A: 56.68
B: 19.86

Other

LRV: ~ 10.9 %
Munsell Color System: 7.6R 3.8/15.4

Similar Colors and Paints

What is Delta E (ΔE)?

Delta E is the standard measure of how different two colors look to the human eye, rather than how far apart their hex codes happen to be. It runs from 0, an exact match, to 100, the largest possible difference — so the lower the Delta E, the closer the match. The match percentage shown on each color below is simply 100% minus its ΔE.

ΔE 0

Identical – an exact match

ΔE under 1

Not perceptible; the eye cannot separate them

ΔE 1 – 2

Perceptible only on close, side-by-side inspection

ΔE 2 – 10

Perceptible at a glance

ΔE over 10

Reads as a different color altogether

Named colors similar to McDonald’s Red (Other - Brand)

These are the named colors closest to McDonald’s Red (Other - Brand), closest match first. Each card shows how much of the color the human eye sees as the same, measured as Delta E (ΔE).

#B31B1B Color Carnelian

98.15% match | ΔE 1.85

#BD2024 Color Safety Red

97.59% match | ΔE 2.41

#B22222 Color Fire Brick

97.41% match | ΔE 2.59

#C80815 Color Venetian Red

97.28% match | ΔE 2.72

Similar colors from Pantone, RAL, and other color matching system

Pantone PMS

McDonald’s Red similar/equivalent colors from Pantone PMS. Conversion of McDonald’s Red to Pantone PMS

#C00D1E Color PANTONE 3546 C

98.59% match | ΔE 1.41

#BA0020 Color PANTONE 3517 C

97.52% match | ΔE 2.48

#AF231C Color PANTONE 2350 C

97.23% match | ΔE 2.77

#B7312C Color PANTONE 7620 C

95.79% match | ΔE 4.21

Pantone TCX

McDonald’s Red similar/equivalent colors from Pantone TCX. Conversion of McDonald’s Red to Pantone TCX

#B31A23 Color PANTONE 18-1553 TCX - Adrenaline Rush

97.12% match | ΔE 2.88

#B91428 Color PANTONE 18-1659 TCX - Goji Berry

96.16% match | ΔE 3.84

#B4272B Color PANTONE 18-1551 TCX - Aura Orange

96.01% match | ΔE 3.99

#BD162C Color PANTONE 19-1763 TCX - Racing Red

95.41% match | ΔE 4.59

RAL Classic

McDonald’s Red similar/equivalent colors from RAL Classic. Conversion of McDonald’s Red to RAL Classic

#BB1E10 Color RAL 3020 - Traffic Red

96.58% match | ΔE 3.42

#A72920 Color RAL 3000 - Flame Red

95.80% match | ΔE 4.20

#CC2C24 Color RAL 3028 - Pure Red

94.47% match | ΔE 5.53

#BF3922 Color RAL 2002 - Vermilion

93.75% match | ΔE 6.25

British Standard 4800

McDonald’s Red similar/equivalent colors from British Standard 4800. Conversion of McDonald’s Red to British Standard 4800

#BB0000 Color BS 04-E-56 - Carnival Red

95.93% match | ΔE 4.07

RAL Design

McDonald’s Red similar/equivalent colors from RAL Design. Conversion of McDonald’s Red to RAL Design

#AD2B10 Color RAL 040 40 67 - China Red

94.43% match | ΔE 5.57

#A5311A Color RAL 040 40 60 - Copper Red

94.09% match | ΔE 5.91

#AC2C32 Color RAL 030 40 60 - Emperor Cherry Red

93.74% match | ΔE 6.26

#A33737 Color RAL 030 40 50 - Hibiscus Red

92.11% match | ΔE 7.89

Similar colors from Brand, Business, School, Organization, Sports, Flag

#BD0017 Color McDonald’s Red

100.00% match | ΔE 0.00

#B92B27 Color Quora Red

96.77% match | ΔE 3.23

#B31B1B Color Cornell Red

98.15% match | ΔE 1.85

Paint similar to McDonald’s Red (Other - Brand)

These are the real paint colors closest to McDonald’s Red (Other - Brand) from major brands, ranked by Delta E (ΔE) match. A paint above 98% will be hard to tell apart from McDonald’s Red once it is on a wall.

Benjamin Moore

McDonald’s Red similar/equivalent paint from Benjamin Moore. Conversion of McDonald’s Red to Benjamin Moore

#B5332C Color Million Dollar Red (2003-10)

95.62% match | ΔE 4.38

#CA2C2C Color Ruby Red (2001-10)

94.62% match | ΔE 5.38

#B82D33 Color Neon Red (2087-10)

94.49% match | ΔE 5.51

#C92E2E Color Red (2000-10)

94.44% match | ΔE 5.56

Valspar

McDonald’s Red similar/equivalent paint from Valspar. Conversion of McDonald’s Red to Valspar

#B0212A Color Classic Red (1009-2)

95.49% match | ΔE 4.51

#C23730 Color Scarlet Tanager (M212)

94.23% match | ΔE 5.77

#BF3934 Color Oh So Red (1009-1)

93.88% match | ΔE 6.12

#A82E33 Color Très Bien (8001-9G)

93.13% match | ΔE 6.87

Sherwin Williams

McDonald’s Red similar/equivalent paint from Sherwin Williams. Conversion of McDonald’s Red to Sherwin Williams

#BF2D32 Color Real Red (SW 6868)

94.73% match | ΔE 5.27

#AD2C34 Color Positive Red (SW 6871)

93.31% match | ΔE 6.69

#C33A36 Color Stop (SW 6869)

93.26% match | ΔE 6.74

#A43834 Color Tanager (SW 6601)

92.90% match | ΔE 7.10

Dunn-Edwards

McDonald’s Red similar/equivalent paint from Dunn-Edwards. Conversion of McDonald’s Red to Dunn-Edwards

#BC3033 Color Hot Jazz (DEA 107)

94.58% match | ΔE 5.42

#B33234 Color Red Contrast (DEA 106)

94.18% match | ΔE 5.82

#AC3235 Color Red Ink (DEA 151)

93.38% match | ΔE 6.62

#AF413B Color Glitzy Red (DEA 153)

92.37% match | ΔE 7.63

Behr

McDonald’s Red similar/equivalent paint from Behr. Conversion of McDonald’s Red to Behr

#BE3C37 Color Flirt Alert (P150-7)

93.30% match | ΔE 6.70

#C93F38 Color 100 Mph (P170-7)

91.92% match | ΔE 8.08

#B6453E Color Stiletto Love (P160-7)

91.73% match | ΔE 8.27

#A04039 Color Fire Cracker (PPU2-16)

91.45% match | ΔE 8.55

PPG Paints

McDonald’s Red similar/equivalent paint from PPG Paints. Conversion of McDonald’s Red to PPG Paints

#AA423A Color Rum Punch (PPG1190-7)

92.17% match | ΔE 7.83

#AC3A3E Color Red Gumball (PPG1187-7)

91.49% match | ΔE 8.51

#B44940 Color Teaberry Blossom (PPG1189-7)

91.03% match | ΔE 8.97

#A4493D Color Rum Raisin (PPG1064-7)

90.59% match | ΔE 9.41

Farrow & Ball

McDonald’s Red similar/equivalent paint from Farrow & Ball. Conversion of McDonald’s Red to Farrow & Ball

#BA4845 Color Romesco (CB4)

90.33% match | ΔE 9.67

#AE5042 Color Harissa (9916)

89.63% match | ΔE 10.37

#B0504B Color Blazer (212)

88.61% match | ΔE 11.39

#A75346 Color Bamboozle (304)

88.44% match | ΔE 11.56

Color Combinations

View more McDonald’s Red - #BD0017 color palettes and coordinating colors

240004

57000B

8A0011

BD0017

F0001D

FF243F

FF576B

Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

A600BD

BD0075

BD0017

BD4800

BDA600

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

BD0017

17BD00

0017BD

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

BD0017

75BD00

00BDA6

4800BD

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

BD0017

C3192E

CA3345

D04C5C

D76673

DE7F8B

E499A2

EBB2B9

F1CCD0

F8E5E7

FFFFFF

McDonald’s Red - #BD0017 Tints

BD0017

AA0014

970012

840010

71000D

5E000B

4B0009

380006

250004

120002

000000

McDonald’s Red - #BD0017 Shades

View more McDonald’s Red - #BD0017 color palettes and color scheme combinations

Complementary / Opposite Color

#BD0017

McDonald’s Red

#00BDA6

Keppel*

Complementary / Opposite Color

Complementary colors are pairs of colors which, when combined or mixed, cancel each other out (lose hue) by producing a grayscale color like white or black. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors also called opposite colors. Complementary color schemes are created using two opposite colors on the color wheel. The examples are red–cyan, green–magenta, and blue–yellow.

What is the contrasting color of McDonald’s Red - #BD0017?

Color that best contrast with McDonald’s Red - #BD0017 is #00BDA6, color name is Keppel*. Contrast indicates a strong difference in color. Contrasting color can be found several ways, Complimentary contrast is one of them. Complementary contrast colors are opposite each other on the color wheel.