Amazon Prime Blue Brand Color

Color Name
Amazon Prime Blue
Hex Color Code
#00A8E1
RGB Color Code
RGB(0, 168, 225)
CMYK Values*
100.0%, 25.3%, 0.0%, 11.8%
#00A8E1 Amazon Prime Blue Other Brand - Color codes and meaning | Matching colors and paints

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Amazon Prime is a subscription service from Amazon. Prime members can access Prime movies, TV shows, and ad-free music. Also eligible for unlimited free, fast delivery on eligible items. Amazon Prime Blue is the primary color of the Amazon Prime logo.

What color is Amazon Prime Blue?

Amazon Prime Blue color belongs to the Blue color family (hue). The hexadecimal color code(color number) for Amazon Prime Blue is #00A8E1, and the RGB color code is RGB(0, 168, 225).

In the RGB color model, Amazon Prime Blue has a red value of 0, a green value of 168, and a blue value of 225. The CMYK color model (also known as process color, used in color printing) comprises 100.0% cyan, 25.3% magenta, 0.0% yellow, and 11.8% key (black). The HSL color scale has a hue of 195.2° (degrees), 100.0 % saturation, and 44.1 % lightness. In the HSB/HSV color space, Amazon Prime Blue has a hue of 195.2° (degrees), 100.0 % saturation and 88.2 % brightness/value.

Amazon Prime Blue is cool or warm?

The color Amazon Prime Blue is a cool color.

What is the LRV of Amazon Prime Blue? (For interior and product design)

Amazon Prime Blue has an LRV of nearly 33.4. By LRV value, it is a medium color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.

Dark Color
Amazon Prime Blue
LRV 33.4
Light Color

Compare LRV 33.4 of Amazon Prime Blue with dark and light color

Is Amazon Prime Blue Readable? WCAG Contrast Checker (For digital design)

Check if the color Amazon Prime Blue meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.

WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.

  • Minimum contrast ratio (AA): 4.5 for normal text and 3 for large text.
  • Enhanced contrast ratio (AAA): 7 for normal text and 4.5 for large text.

Normal text - 14pt

Normal Bold text - 12pt


Large text - 18pt

Large Bold text - 14pt

Color Codes - Color Space Conversions

Amazon Prime Blue (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB

HEX #00A8E1
Hex triplet
#00A8E1
Red
00
Green
A8
Blue
E1
RGBA / RGB rgb(0, 168, 225)
Red
0 (0.0%)
Green
168 (65.9%)
Blue
225 (88.2%)
Alpha
1 (100.0%)
CMYK
Cyan
100.00%
Magenta
25.33%
Yellow
0.00%
Key
11.76%
HSL hsl(195.2deg, 100.0 %, 44.1 %)
Hue
195.2°
Saturation
100.00 %
Lightness
44.12 %
HSV / HSB
Hue
195.2°
Saturation
100.00 %
Brightness / Value
88.24 %
RYB ryb(10, 38, 128)
Red
10 (4.0%)
Yellow
38 (14.8%)
Blue
128 (50.1%)
HWB
Hue
195.2°
Whiteness
0.00 %
Blackness
11.76 %
CMY
Cyan
100.00%
Magenta
34.12%
Yellow
11.76%
XYZ
X
27.59
Y
33.44
Z
76.23
YXY
Y1
33.44
X
0.2
Y2
0.24
CIE-Lab
L
64.52
A
-15.98
B
-38.77
CIE-Lch
L
64.52
C
41.94
H
247.6
CIE-Luv
L
64.52
U
-43.79
V
-59.74
Hunter-Lab
L
57.83
A
-16.03
B
-37.68
Other
LRV
~ 33.4 %
Munsell Color System
5B 6.0/12

Similar Colors and Paints

What is Delta E (ΔE)?

Delta E is the standard measure of how different two colors look to the human eye, rather than how far apart their hex codes happen to be. It runs from 0, an exact match, to 100, the largest possible difference — so the lower the Delta E, the closer the match. The match percentage shown on each color below is simply 100% minus its ΔE.

ΔE 0
Identical – an exact match
ΔE under 1
Not perceptible; the eye cannot separate them
ΔE 1 – 2
Perceptible only on close, side-by-side inspection
ΔE 2 – 10
Perceptible at a glance
ΔE over 10
Reads as a different color altogether

Named colors similar to Amazon Prime Blue (Other - Brand)

These are the named colors closest to Amazon Prime Blue (Other - Brand), closest match first. Each card shows how much of the color the human eye sees as the same, measured as Delta E (ΔE).

#00AAE4 Color Spanish Sky Blue
99.38% match | ΔE 0.62
#45B1E8 Color Picton Blue
96.46% match | ΔE 3.54
#1DACD6 Color Bright Cerulean
95.80% match | ΔE 4.20
#47ABCC Color Maximum Blue
94.15% match | ΔE 5.85

Similar colors from Pantone, RAL, and other color matching system


Pantone PMS

Amazon Prime Blue similar/equivalent colors from Pantone PMS. Conversion of Amazon Prime Blue to Pantone PMS

#00A9E0 Color PANTONE 2995 C
99.36% match | ΔE 0.64
#00A5DF Color PANTONE 2202 C
99.03% match | ΔE 0.97
#00A3E0 Color PANTONE 299 C
98.07% match | ΔE 1.93
#00A3E1 Color PANTONE 2191 C
97.91% match | ΔE 2.09

Pantone TCX

Amazon Prime Blue similar/equivalent colors from Pantone TCX. Conversion of Amazon Prime Blue to Pantone TCX


RAL Design

Amazon Prime Blue similar/equivalent colors from RAL Design. Conversion of Amazon Prime Blue to RAL Design


British Standard 4800

Amazon Prime Blue similar/equivalent colors from British Standard 4800. Conversion of Amazon Prime Blue to British Standard 4800


Similar colors from Brand, Business, School, Organization, Sports, Flag

Paint similar to Amazon Prime Blue (Other - Brand)

These are the real paint colors closest to Amazon Prime Blue (Other - Brand) from major brands, ranked by Delta E (ΔE) match. A paint above 98% will be hard to tell apart from Amazon Prime Blue once it is on a wall.


Behr

Amazon Prime Blue similar/equivalent paint from Behr. Conversion of Amazon Prime Blue to Behr


Valspar

Amazon Prime Blue similar/equivalent paint from Valspar. Conversion of Amazon Prime Blue to Valspar


PPG Paints

Amazon Prime Blue similar/equivalent paint from PPG Paints. Conversion of Amazon Prime Blue to PPG Paints


Benjamin Moore

Amazon Prime Blue similar/equivalent paint from Benjamin Moore. Conversion of Amazon Prime Blue to Benjamin Moore


Dunn-Edwards

Amazon Prime Blue similar/equivalent paint from Dunn-Edwards. Conversion of Amazon Prime Blue to Dunn-Edwards


Sherwin Williams

Amazon Prime Blue similar/equivalent paint from Sherwin Williams. Conversion of Amazon Prime Blue to Sherwin Williams


Farrow & Ball

Amazon Prime Blue similar/equivalent paint from Farrow & Ball. Conversion of Amazon Prime Blue to Farrow & Ball

#57A7B9 Color Lobster (CB7)
89.67% match | ΔE 10.33
#6A8FB2 Color Cook's Blue (237)
87.87% match | ΔE 12.13
#7295A1 Color Stone Blue (86)
86.29% match | ΔE 13.71

Color Combinations

View more Amazon Prime Blue - #00A8E1 color palettes and coordinating colors

Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

Complementary / Opposite Color

#00A8E1
Amazon Prime Blue
#E13900
Sinopia*

Complementary / Opposite Color

Complementary colors are pairs of colors which, when combined or mixed, cancel each other out (lose hue) by producing a grayscale color like white or black. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors also called opposite colors. Complementary color schemes are created using two opposite colors on the color wheel. The examples are red–cyan, green–magenta, and blue–yellow.

What is the contrasting color of Amazon Prime Blue - #00A8E1?

Color that best contrast with Amazon Prime Blue - #00A8E1 is #E13900, color name is Sinopia*. Contrast indicates a strong difference in color. Contrasting color can be found several ways, Complimentary contrast is one of them. Complementary contrast colors are opposite each other on the color wheel.

What color compliments Amazon Prime Blue - #00A8E1?

Complementary or Opposite color for Amazon Prime Blue - #00A8E1 is #E13900, color name is Sinopia*.

Example Color Images and Mockup

Mobile app mockup example for Amazon Prime Blue - #00A8E1 color
T-Shirt mockup example for Amazon Prime Blue - #00A8E1 color
Chart visualization example with Amazon Prime Blue - #00A8E1 color

Amazon Prime Blue - #00A8E1 Color Images and Patterns


Amazon Prime Blue Other vintage style bedroom interior
Amazon Prime Blue Other cozy coffee corner interior
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Amazon Prime Blue Other dining room design
Amazon Prime Blue Other exterior design modern house with walkway
Amazon Prime Blue Other modular kitchen design