Amazon (AWS) Orange Brand Color

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Color Name

Amazon (AWS) Orange

Hex Color Code

#FF9900

RGB Color Code

RGB(255, 153, 0)

CMYK Values*

0.0%, 40.0%, 100.0%, 0.0%

Interior & Exterior Paint | Explore Colors

Amazon Orange is the official color of the Amazon and AWS logo.

What color is Amazon (AWS) Orange?

Amazon (AWS) Orange color belongs to the Orange color family (hue). The hexadecimal color code(color number) for Amazon (AWS) Orange is #FF9900, and the RGB color code is RGB(255, 153, 0).

In the RGB color model, Amazon (AWS) Orange has a red value of 255, a green value of 153, and a blue value of 0. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 40.0% magenta, 100.0% yellow, and 0.0% key (black). The HSL color scale has a hue of 36° (degrees), 100.0 % saturation, and 50.0 % lightness. In the HSB/HSV color space, Amazon (AWS) Orange has a hue of 36° (degrees), 100.0 % saturation and 100.0 % brightness/value.

Amazon (AWS) Orange is cool or warm?

The color Amazon (AWS) Orange is a warm color.

What is the LRV of Amazon (AWS) Orange? (For interior and product design)

Amazon (AWS) Orange has an LRV of nearly 44. By LRV value, it is a medium light color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.

Dark Color

Amazon (AWS) Orange

LRV 44

Light Color

Compare LRV 44 of Amazon (AWS) Orange with dark and light color

Is Amazon (AWS) Orange Readable? WCAG Contrast Checker (For digital design)

Check if the color Amazon (AWS) Orange meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.

WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.

Minimum contrast ratio (AA): 4.5 for normal text and 3 for large text.
Enhanced contrast ratio (AAA): 7 for normal text and 4.5 for large text.

AA: AAA:

Change Background Color:

Normal text - 14pt

Normal Bold text - 12pt

Large text - 18pt

Large Bold text - 14pt

Color Codes - Color Space Conversions

Amazon (AWS) Orange (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB

HEX #FF9900

Hex triplet: #FF9900
Red: FF
Green: 99
Blue: 00

RGBA / RGB rgb(255, 153, 0)

Red: 255 (100.0%)
Green: 153 (60.0%)
Blue: 0 (0.0%)
Alpha: 1 (100.0%)

CMYK

Cyan: 0.00%
Magenta: 40.00%
Yellow: 100.00%
Key: 0.00%

HSL hsl(36deg, 100.0 %, 50.0 %)

Hue: 36°
Saturation: 100.00 %
Lightness: 50.00 %

HSV / HSB

Hue: 36°
Saturation: 100.00 %
Brightness / Value: 100.00 %

RYB ryb(102, 153, 0)

Red: 102 (40.0%)
Yellow: 153 (60.0%)
Blue: 0 (0.0%)

HWB

Hue: 36°
Whiteness: 0.00 %
Blackness: 0.00 %

CMY

Cyan: 0.00%
Magenta: 40.00%
Yellow: 100.00%

XYZ

X: 52.63
Y: 44.04
Z: 5.73

YXY

Y1: 44.04
X: 0.51
Y2: 0.43

CIE-Lab

L: 72.26
A: 30.17
B: 77.23

CIE-Lch

L: 72.26
C: 82.91
H: 68.66

CIE-Luv

L: 72.26
U: 84.89
V: 69.81

Hunter-Lab

L: 66.36
A: 25.42
B: 41.34

Other

LRV: ~ 44 %
Munsell Color System: 7.5YR 7.0/16

Similar Colors and Paints

What is Delta E (ΔE)?

Delta E is the standard measure of how different two colors look to the human eye, rather than how far apart their hex codes happen to be. It runs from 0, an exact match, to 100, the largest possible difference — so the lower the Delta E, the closer the match. The match percentage shown on each color below is simply 100% minus its ΔE.

ΔE 0

Identical – an exact match

ΔE under 1

Not perceptible; the eye cannot separate them

ΔE 1 – 2

Perceptible only on close, side-by-side inspection

ΔE 2 – 10

Perceptible at a glance

ΔE over 10

Reads as a different color altogether

Named colors similar to Amazon (AWS) Orange (Other - Brand)

These are the named colors closest to Amazon (AWS) Orange (Other - Brand), closest match first. Each card shows how much of the color the human eye sees as the same, measured as Delta E (ΔE).

#FF9F00 Color Orange Peel

97.89% match | ΔE 2.11

#ED9121 Color Carrot Orange

96.14% match | ΔE 3.86

#FF9933 Color Deep Saffron

96.12% match | ΔE 3.88

#FF9933 Color Neon Carrot

96.12% match | ΔE 3.88

Similar colors from Pantone, RAL, and other color matching system

Pantone PMS

Amazon (AWS) Orange similar/equivalent colors from Pantone PMS. Conversion of Amazon (AWS) Orange to Pantone PMS

#FF9800 Color PANTONE 2013 C

99.65% match | ΔE 0.35

#FF9E1B Color PANTONE 1375 C

98.67% match | ΔE 1.33

#EF9600 Color PANTONE 2012 C

96.82% match | ΔE 3.18

#FFA300 Color PANTONE 137 C

96.48% match | ΔE 3.52

RAL Classic

Amazon (AWS) Orange similar/equivalent colors from RAL Classic. Conversion of Amazon (AWS) Orange to RAL Classic

#FF9B00 Color RAL 1028 - Melon Yellow

99.30% match | ΔE 0.70

#F99A1C Color RAL 1033 - Dahlia Yellow

98.64% match | ΔE 1.36

#F09200 Color RAL 1037 - Sun Yellow

97.13% match | ΔE 2.87

#E88C00 Color RAL 1007 - Daffodil Yellow

95.28% match | ΔE 4.72

Pantone TCX

Amazon (AWS) Orange similar/equivalent colors from Pantone TCX. Conversion of Amazon (AWS) Orange to Pantone TCX

#FC9E21 Color PANTONE 15-1058 TCX - Radiant Yellow

98.34% match | ΔE 1.66

#FFA00D Color PANTONE 14-1159 TCX - Zinnia

97.81% match | ΔE 2.19

#EE9626 Color PANTONE 15-1054 TCX - Cadmium Yellow

96.68% match | ΔE 3.32

#FF8D00 Color PANTONE 15-1164 TCX - Bright Marigold

95.89% match | ΔE 4.11

RAL Design

Amazon (AWS) Orange similar/equivalent colors from RAL Design. Conversion of Amazon (AWS) Orange to RAL Design

#F08F00 Color RAL 070 70 80 - Saffron Gold

96.72% match | ΔE 3.28

#EB931F Color RAL 070 70 70 - Naples Yellow

96.23% match | ΔE 3.77

#E99700 Color RAL 075 70 80 - Autumn Yellow

95.24% match | ΔE 4.76

#E99A3C Color RAL 070 70 60 - Gorse Yellow Orange

94.93% match | ΔE 5.07

British Standard 4800

Amazon (AWS) Orange similar/equivalent colors from British Standard 4800. Conversion of Amazon (AWS) Orange to British Standard 4800

#FF932B Color BS 08-E-55 - Orange

95.29% match | ΔE 4.71

#FFAC30 Color BS 06-E-50 - Apricot

94.59% match | ΔE 5.41

#FCAF3D Color BS 08-D-41 - Yellow

93.49% match | ΔE 6.51

#F2AA4C Color BS 06-D-41 - Orange

93.46% match | ΔE 6.54

Similar colors from Brand, Business, School, Organization, Sports, Flag

#FF9900 Color Amazon (AWS) Orange

100.00% match | ΔE 0.00

#F7931A Color Bitcoin Orange

97.44% match | ΔE 2.56

#F79E1B Color Mastercard Yellow

97.42% match | ΔE 2.58

Paint similar to Amazon (AWS) Orange (Other - Brand)

These are the real paint colors closest to Amazon (AWS) Orange (Other - Brand) from major brands, ranked by Delta E (ΔE) match. A paint above 98% will be hard to tell apart from Amazon (AWS) Orange once it is on a wall.

Valspar

Amazon (AWS) Orange similar/equivalent paint from Valspar. Conversion of Amazon (AWS) Orange to Valspar

#FE9A20 Color Monarch Wing (2008-1A)

98.56% match | ΔE 1.44

#F79322 Color Darling Clementine (V012-3)

96.89% match | ΔE 3.11

#EE8E01 Color Pencil Me In (V014-3)

96.33% match | ΔE 3.67

#FFA501 Color Orange Glow (3001-1A)

95.79% match | ΔE 4.21

Benjamin Moore

Amazon (AWS) Orange similar/equivalent paint from Benjamin Moore. Conversion of Amazon (AWS) Orange to Benjamin Moore

#FF9F00 Color Orange Sky (2018-10)

97.89% match | ΔE 2.11

#FFA134 Color Tangelo (2017-30)

97.17% match | ΔE 2.83

#FC931E Color Sharp Cheddar (2017-20)

96.89% match | ΔE 3.11

#FFA706 Color Mandarin Orange (2018-20)

95.17% match | ΔE 4.83

Behr

Amazon (AWS) Orange similar/equivalent paint from Behr. Conversion of Amazon (AWS) Orange to Behr

#FFA035 Color Blazing Bonfire (P250-7)

97.08% match | ΔE 2.92

#FD9D43 Color Exotic Blossom (P240-6)

94.90% match | ΔE 5.10

#FA9335 Color Joyful Orange (P240-7)

94.53% match | ΔE 5.47

#F9AB1D Color Sunny Side Up (P270-7)

93.32% match | ΔE 6.68

Dunn-Edwards

Amazon (AWS) Orange similar/equivalent paint from Dunn-Edwards. Conversion of Amazon (AWS) Orange to Dunn-Edwards

#FF9731 Color Orange Jewel (DEA 115)

95.81% match | ΔE 4.19

#FF9532 Color Energy Orange (DE 5223)

95.06% match | ΔE 4.94

#F3A347 Color O'Brien Orange (DET 460)

94.95% match | ΔE 5.05

#E59B34 Color Persimmon (DE 5293)

94.39% match | ΔE 5.61

Sherwin Williams

Amazon (AWS) Orange similar/equivalent paint from Sherwin Williams. Conversion of Amazon (AWS) Orange to Sherwin Williams

#F4A045 Color Osage Orange (SW 6890)

95.26% match | ΔE 4.74

#E39A33 Color Sunflower (SW 6678)

94.10% match | ΔE 5.90

#DF9938 Color Gold Crest (SW 6670)

93.31% match | ΔE 6.69

#F8AC1D Color Gusto Gold (SW 6904)

92.77% match | ΔE 7.23

PPG Paints

Amazon (AWS) Orange similar/equivalent paint from PPG Paints. Conversion of Amazon (AWS) Orange to PPG Paints

#ED9B44 Color Cornucopia (PPG1203-7)

94.64% match | ΔE 5.36

#EF913E Color Dynamo (PPG17-22)

93.22% match | ΔE 6.78

#F2AD62 Color Goldfish (PPG1203-6)

91.60% match | ΔE 8.40

#F69A54 Color Fall Leaf (PPG1197-6)

91.50% match | ΔE 8.50

Farrow & Ball

Amazon (AWS) Orange similar/equivalent paint from Farrow & Ball. Conversion of Amazon (AWS) Orange to Farrow & Ball

#E69F43 Color Dutch Orange (W76)

93.73% match | ΔE 6.27

#E1B06E Color Orangery (70)

87.91% match | ΔE 12.09

#C59C5D Color India Yellow (66)

85.97% match | ΔE 14.03

#CAA36C Color Cane (53)

85.44% match | ΔE 14.56

Color Combinations

View more Amazon (AWS) Orange - #FF9900 color palettes and coordinating colors

663D00

995C00

CC7A00

FF9900

FFAD33

FFC266

FFD699

Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

FF0066

FF1A00

FF9900

E6FF00

66FF00

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

FF9900

00FF99

9900FF

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

FF9900

00FF1A

0066FF

FF00E6

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

FF9900

FFA319

FFAD33

FFB74C

FFC166

FFCC7F

FFD699

FFE0B2

FFEACC

FFF4E5

FFFFFF

Amazon (AWS) Orange - #FF9900 Tints

FF9900

E58900

CC7A00

B26B00

995B00

7F4C00

663D00

4C2D00

331E00

190F00

000000

Amazon (AWS) Orange - #FF9900 Shades

View more Amazon (AWS) Orange - #FF9900 color palettes and color scheme combinations

Complementary / Opposite Color

#FF9900

Amazon (AWS) Orange

#0066FF

Ultramarine Blue*

Complementary / Opposite Color

Complementary colors are pairs of colors which, when combined or mixed, cancel each other out (lose hue) by producing a grayscale color like white or black. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors also called opposite colors. Complementary color schemes are created using two opposite colors on the color wheel. The examples are red–cyan, green–magenta, and blue–yellow.

What is the contrasting color of Amazon (AWS) Orange - #FF9900?

Color that best contrast with Amazon (AWS) Orange - #FF9900 is #0066FF, color name is Ultramarine Blue*. Contrast indicates a strong difference in color. Contrasting color can be found several ways, Complimentary contrast is one of them. Complementary contrast colors are opposite each other on the color wheel.